EA wants to place in-game ads in its full-price AAA games, again - eviltoast
EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • supangle@lemmy.wtfEnglish
    6·
    6 months ago

    i just want to fucking play battlefield 1 when i want that i own. i don’t care about your EA live services, i don’t care about your ads. i already gave you my money because i liked the game. but i fucking hate you so much EA, like you’re on top of the list