The Man Who Destroyed Google Search - eviltoast

It’s a story from April, I tried seeing if it was posted before, however it’s the story about how the advertising and finance team beat the search team into submission by ousting the core person protecting it to pursue “growth” and “revenue” at all costs.

  • credo@lemmy.world
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    7 months ago

    Probably worth the longer read, but I’m on my way out the door and I know I’ll forget later… I had one of the robots gen up a tldr.

    TLDR;

    The article discusses the internal challenges and strategic shifts at Google, particularly around the management and prioritization of its search engine functionality versus advertising revenue. It starts with a “code yellow” alert raised due to declining search revenue, a term derived humorously from the color of a tank top worn by a former VP. This crisis led to a focus shift towards maximizing revenue, often at the expense of user experience and search quality.

    Ben Gomes, a foundational figure in Google Search, and others expressed concerns about the increasing influence of advertising demands over search integrity. This tension resulted in significant leadership changes, with Prabhakar Raghavan taking over as the head of Google Search. The narrative suggests that Raghavan, who had a controversial tenure at Yahoo, brought a similar growth-focused approach to Google, prioritizing revenue over product quality. This shift is portrayed as part of a broader problem in tech, where managerial focus on growth and profits undermines the quality and utility of technology products.

    The author uses these events at Google as a microcosm of larger issues in Silicon Valley, critiquing the pervasive “Rot Economy” mindset that prioritizes financial metrics over genuine innovation and user satisfaction. The story serves as a cautionary tale about the consequences of allowing revenue-driven management to dictate the direction of tech companies, potentially leading to a decline in product quality and innovation.

    Edit: I especially like how it kept the detail about the yellow shirt. This is the context we need.

    • Zoboomafoo@slrpnk.net
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      7 months ago

      “I implemented this model at Yahoo!”

      “So you’re the reason why Yahoo! is a useless search engine and its market share crashed?”

      “Yes”

      “You’re hired!”


      This sort of shit makes me want to go into business myself to show everyone how easy it would be to make long-term stable growth by just not squeezing employees and customers for every cent

      • QuarterSwede@lemmy.world
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        7 months ago

        The issue is the mentality of lack of growth = death and low shareholder returns. When you get as big as these giants this is a valid concern and not an easy problem to solve. You have to be highly creative and find new ways to bring revenue in. Search is stuck in a large rut and is why they’re looking at AI to help spur more growth.