Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3" - eviltoast

This has some really interesting implications that are not restricted to gaming.

  • Björn Tantau@swg-empire.de
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    7 months ago

    Whatever. The bear sex announcement was a marketing genius move. It got everyone talking about the game. Of course it helped that they then also delivered.