Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3" - eviltoast

This has some really interesting implications that are not restricted to gaming.

  • APassenger@lemmy.world
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    7 months ago

    Cities Skylines 2 went the opposite direction.

    Here’s hoping lessons are learned. Entire generations have learned to be deeply skeptical even with trusted brands.

    And, yes, I hope that skepticism and relationship based, authentic(?) word of mouth brings sanity for a while.

    Until businesses try to optimize that into oblivion too. We gotta put guard rails in place.

    • Toes♀@ani.social
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      7 months ago

      Yeah I got burned badly by saints row 5. I figured it couldn’t be any worse than 4. I was so wrong.