'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled' - eviltoast
  • Turtlesson@sh.itjust.works
    link
    fedilink
    English
    arrow-up
    10
    ·
    7 months ago

    It doesn’t help when so many “AAA” studios push out DOA products that take 5 patches and broken promises to finally get to a state that’s playable. I could rattle off so many games in the last year that had so much hype and were almost unplayable by most of the people that preordered.

    • Fitzsimmons@lemmy.blahaj.zone
      link
      fedilink
      English
      arrow-up
      1
      ·
      7 months ago

      and the funny thing is that these games launch in such a bad state because the publisher paid for the marketing push to happen on a specific date, so come hell or high water, the game is gonna ship by that date

      don’t get me wrong, deadlines are extemely important or your project will just end up with infinite scope creep, but games are a massive artistic and technical endeavour, which are two things that can be extremely difficult to estimate

      there’s gotta be a better way

    • sp3ctr4l@lemmy.zip
      link
      fedilink
      English
      arrow-up
      1
      ·
      edit-2
      7 months ago

      snorts line of coke

      Ok, so the idea is, game make lots of money if people play it for a long time, so what we do is

      sniff

      We make an extremely flashy but mechanically very, veeery simple game, and we use big well known IPs, but make sure to hire writers off of Fiverr, that’ll save on overhead, anyway, season pass, microtransactions, lots and lots of marketing and hype!

      After Game Release

      WTF nobody is playing after a botched buggy launch, and people didnt enjoy the gameplay, complained it was too simple and unrewarding when it even worked, and that the story was awful?

      How could this have happened???

      Anyway time to layoff 1/4 of our employees and randomly shuffle the other half around our giant array of various studios and projects, that’ll shake things up and put the fear of God into our workforce.

      What me? Oh no I’m retiring now with my golden parachute after my amazing work running thia department through a trainwreck

      snort

      I mean “guiding our team through a demanding development process”. See you in Cabo!