It’s just water in a can. How did Liquid Death become a billion-dollar brand? - eviltoast
For an increasing number of consumers, the brand represents a fun way to enjoy nonalcoholic beverages.
    • HobbitFoot @thelemmy.clubEnglish
      4·
      8 months ago

      A lot of festivals in the US had problems with heat stroke in the late 90’s and early 2000’s. The two solutions were to either give out free water or allow people to bring in their own water.

      The festival organizers generally chose supplying free water.