It’s just water in a can. How did Liquid Death become a billion-dollar brand? - eviltoast
For an increasing number of consumers, the brand represents a fun way to enjoy nonalcoholic beverages.
  • xigoi@lemmy.sdf.orgEnglish
    24·
    8 months ago

    Because you want to make profit off people who are too incompetent to bring their own water.

    • Malfeasant@lemmy.worldEnglish
      4·
      8 months ago

      That’s a given. The problem comes when you want to profit off people who would bring their own water, but you don’t let them.