It’s just water in a can. How did Liquid Death become a billion-dollar brand? - eviltoast
For an increasing number of consumers, the brand represents a fun way to enjoy nonalcoholic beverages.
  • Eccitaze@yiffit.netEnglish
    8·
    6 months ago

    My dude, they’re trying to combat the peer pressure effect of someone’s buddies razzing them over drinking a “frou-frou sissy drink” instead of grabbing a cold beer. I know it’s Lemmy, but come the fuck on.