Brave is the easiest thing for people to adopt because it operates basically exactly the same as chrome. I don’t personally like it but I do have it in case I absolutely need to test something on chromium/because my work is all-in on google and it allows me to do my job without directly going to chrome. Brave’s issues aside, not being on chrome directly is a huge step in the right direction for most people. Then I usually tell them to go to Firefox lol