It would seem attractive for me 20 years ago - as in funny and colorful. A little bit like Neal Stephenson’s writing in Cryptonomicon.

The problem is that various kinds of storage are something completely mundane today, and that particular thing is not going to reach us anytime soon, and BR is not too common as well.

And the initial association with optical discs for me is about scratches. Maybe if those were distributed in protective cases like with floppies, they’d live longer.