Got this notification when I opened Chrome when coming back to my desk after lunch.
“We changed our privacy settings to allow us to snoop on what you’re looking at and shove you ads accordingly. Feel free to opt out, but we’ll probably opt you back in when you aren’t paying attention.”
There are always a few that see this stuff coming, but they usually get looked at like a crazy person shouting about the sky falling.
It also feels like they really push a lot of the terrible on mobile first, get people used to concepts with the “that’s just how mobile is, it’s a different world” and then when most are accustomed to it they move to regular pc enshitification.