Disney is preparing to crack down on password sharing on its streaming services, following similar move from Netflix that kicked off a few months ago.
The company’s CEO Bob Iger said that password sharing among Disney Plus has been “significant,” and as such it is “actively exploring” methods to control it.
What we don’t know, of course, is as we get to work on this, how much of the password sharing as we basically eliminate it will convert to growth in subs.
The company will announce its new account-sharing terms by the end of this year, with rollout planned for some time in 2024, Iger said.
“Later this year, we will begin to update our subscriber agreements with additional terms on our sharing policies, and we will roll out tactics to drive monetization sometime in 2024,” Iger said.
The major players are looking at both price-hikes and strategies, like restrictions on password sharing and introducing a cheaper ad-supported tier to attract more subscribers.
This is the best summary I could come up with:
Disney is preparing to crack down on password sharing on its streaming services, following similar move from Netflix that kicked off a few months ago.
The company’s CEO Bob Iger said that password sharing among Disney Plus has been “significant,” and as such it is “actively exploring” methods to control it.
What we don’t know, of course, is as we get to work on this, how much of the password sharing as we basically eliminate it will convert to growth in subs.
The company will announce its new account-sharing terms by the end of this year, with rollout planned for some time in 2024, Iger said.
“Later this year, we will begin to update our subscriber agreements with additional terms on our sharing policies, and we will roll out tactics to drive monetization sometime in 2024,” Iger said.
The major players are looking at both price-hikes and strategies, like restrictions on password sharing and introducing a cheaper ad-supported tier to attract more subscribers.
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