Without having seen the videos, my thin-slice reaction is influencers using Apple as a kind of keyword stuff.
Super-exclusive product at extremely high price point with enough interest to get searches/upvotes/likes. Ripe for influencers to get views for themselves, the publicity for Apple being a happy secondary effect.
Without having seen the videos, my thin-slice reaction is influencers using Apple as a kind of keyword stuff.
Super-exclusive product at extremely high price point with enough interest to get searches/upvotes/likes. Ripe for influencers to get views for themselves, the publicity for Apple being a happy secondary effect.