There has to be a better word for long-running established fictional universes than "intellectual property" or "franchise," right? - eviltoast

Why are we all talking like corporate copyright lawyers or marketing ghouls, using these explicitly commercial terms thonk

I’m disappointed by the ease at which “IP” rolls off my tongue. I mean, most of the fiction and entertainment we surround ourselves with are more soulless corporate slop than art, but still