Take-Two CEO: "We Ought To Be Monetizing 100% Of The Audience" For Mobile Games | GameSpot - eviltoast
    • sugar_in_your_tea@sh.itjust.works
      link
      fedilink
      English
      arrow-up
      9
      ·
      1 year ago

      I don’t pay for microtransactions out of principle, yet I’m sure there’s someone else who will not than make up for me. I honestly don’t get it.

      • Rynelan@feddit.nl
        link
        fedilink
        English
        arrow-up
        5
        arrow-down
        1
        ·
        edit-2
        1 year ago

        Streamers will… devs don’t make money on little Timmy that is allowed a $2 purchase. They make money on streamers that “I BUY EVERYTHING IN GAME X!” (Shocked face)

        • sugar_in_your_tea@sh.itjust.works
          link
          fedilink
          English
          arrow-up
          4
          ·
          1 year ago

          Yeah, streamers and whales are their biggest target, but in this article TakeTwo is saying they’re going to target everyone else, meaning little Timmy’s $2.

          I don’t understand the “whale” mentality, though I do kind of understand the streamer mentality since they’re making money by being a place where viewers can see all of that optional content.

        • SbisasCostlyTurnover@feddit.uk
          link
          fedilink
          English
          arrow-up
          2
          arrow-down
          1
          ·
          1 year ago

          I think the term they use is ‘whales’.

          If 99% of their audience ignore them, they still make a bucket load of money because the 1% who can afford to spend the money, or have issues with self control more than make up for it.