Why do some websites have a "Continue Reading" button? - eviltoast

Some article websites (I’m looking at msn.com right now, as an example) show the first page or so of article content and then have a “Continue Reading” button, which you must click to see the rest of the article. This seems so ridiculous, from a UX perspective–I know how to scroll down to continue reading, so why hide the text and make me click a button, then have me scroll? Why has this become a fairly common practice?

  • jaschen@lemmynsfw.com
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    10 months ago

    Ahhh, I think you might be an edge case. The users we tested this on all understood what was going to happen after.