Elon Musk's X claims it's now a 'video-first platform' as it tries to reverse an advertiser exodus that has cost it billions in value - eviltoast

The claim is a major departure for the service, which has long been known as a destination for posting short snippets of text.

  • TWeaK@lemm.ee
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    10 months ago

    It wasn’t his intent when he posted about wanting to buy the company, but after the SEC forced him to buy, and once he formed a coalition to buy it, the plan became to kill the business off with a leveraged buyout.

    Make no mistake, Twitter isn’t dying because of Musk’s mismanagement, it’s dying because it was saddled with $13bn of debt that it could never have hoped to pay back. The mismanagement is just a show to provide deniability.

    That isn’t to say that Musk is some kind of genius, just that he’s a clown playing his role.

    • Littleborat@feddit.de
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      10 months ago

      How is Musk going to profit from running Twitter into the ground? I think I did not understand that part.

      • TWeaK@lemm.ee
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        10 months ago

        He isn’t. However, you can still make something from a loss - such as establishing new standards of what social media websites can get away with.