For context I’m in the US. The last time I used YouTube without an ad blocker, there were 2 ads back to back, and way too frequently. I tried watching on my PlayStation tonight, and not only are they more frequent, they’ve increased in quantity by 150%. It’s also very common for the last ad to last 2 minutes to over an hour long. What the actual fuck, why would anyone watch YouTube without an ad blocker at this point? It’s literally unwatchable
Edit: the amount of unsolicited advice in the comments is unreal. I don’t get ads on my phone or on desktop, I’m very aware of how to block them. I simply won’t watch YouTube on my PlayStation anymore. I’m not looking for suggestions, please stop with the recommendations.
It’s not your responsibility to make up for Google’s shortcomings. They’re a ~5 trillion dollar company now. They could easily change their payment structure if they wanted to, but they don’t because their shareholders are more important. If a company with >10^8 times more net worth than you isn’t going to bother, then don’t make it your responsibility.
It’s sad, but unfortunately, the creators made a deal with the devil, and it’s not regular people’s responsibility to get them out.
And don’t forget, there was a time when nobody made any money for posting things on youtube - it was just a site for sharing things people found novel and interesting, with no expectation of remuneration whatsoever. I would even argue that it was a much better time to be there than it is now - back before they had recommendation algorithms pushing people to all kinds of deplorable content and pushing the biddings of far-right dictators. Rewarding Google for this kind of behavior only makes it worse.