SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit’s traffic has seen a 3.36% month-over-month decrease.
For comparison, here’s how traffic has changed for other popular social networking websites:
- Discord.com: +0.51%
- Twitter.com: -1.65%
- Instagram.com: -1.35%
- Facebook.com: -3.18%
- TikTok.com: +0.77%
- Pinterest.com: -2.27%
- Youtube.com: -2.02%
Source: https://www.similarweb.com/website/reddit.com/#overview
Does this account for traffic generated through official/unofficial apps?
Looks like no, it’s desktop only:
Interesting to note that if you scroll down further you’ll see that the #1 content referral to reddit is adult content at 20.6%, with second place being video games at 16.3%. A solid one fifth of the other sites pointing at reddit do so for porn, basically.
Feels like if it’s desktop only, these numbers really aren’t worth much. Isn’t a very large portion of reddit’s traffic on mobile? I probably spent less than 10% of my reddit time on desktop.
I think I’ve used the desktop version once; to set up my account.
My thought exactly!
I don’t think that SimilarWeb includes app traffic in their estimates; they seem to focus on web traffic only. App traffic would be interesting to track, though.
This could get very, very complicated. A lot of mobile apps are nothing more than a slightly customized mobile web browser, complete with web bugs. Others are native code with raw API/etc calls. Some are a mixture. And all of that kinda misses the point of the data that people want when they see these reports.