Amd 13 not booting - eviltoast

So my AMD 13 arrived today I’ve installed my ram and SSD. Connected the keyboard and fully charged the battery.

I’ve gone to do a test boot before installing windows and nothing is happening except for the power button light coming on. I’ve seen people mention a led flashing colours but there’s no led’s flashing. Have I done something wrong? Is it broken or is this just what it does without a os installed?