Marketing Company Claims That It Actually Is Listening to Your Phone and Smart Speakers to Target Ads - eviltoast
“What would it mean for your business if you could target potential clients who are actively discussing their need for your services in their day-to-day conversations? No, it's not a Black Mirror episode—it's Voice Data, and CMG has the capabilities to use it to your business advantage.”

A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gather data and use it to target ads, according to a review of CMG marketing materials by 404 Media and details from a pitch given to an outside marketing professional. Called “Active Listening,” CMG claims the capability can identify potential customers “based on casual conversations in real time.”

  • Blackmist@feddit.ukEnglish
    2·
    1 year ago

    I’d guess they’re planning on making their own stuff that does. I’ve already seen a “free” TV with an extra screen that just shows ads, has a camera, etc.

    People are suckers, and there’s plenty of unscrupulous companies willing to monetise that.

    • peregus@lemmy.worldEnglish
      2·
      1 year ago

      Well, “actually listening to your phone” is a very strong statement (which I think it’s false) and completely different from what you’ve reported. This sounds to me to a very big fake news!