Marketing Company Claims That It Actually Is Listening to Your Phone and Smart Speakers to Target Ads - eviltoast

A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gather data and use it to target ads, according to a review of CMG marketing materials by 404 Media and details from a pitch given to an outside marketing professional. Called “Active Listening,” CMG claims the capability can identify potential customers “based on casual conversations in real time.”

  • penquin@lemm.ee
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    1 year ago

    If you say generalize within my circle of people that I know then yes I agree with you, but generalizing in general means everyone, even those I don’t know and have never met, and I didn’t say that. So, literally not yes. lol

    • nevernevermore@kbin.social
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      1 year ago

      so then your argument is companies are wasting money because you and your circle aren’t affected by advertising? how big is your circle that companies should fear not appealling to it?