F1 Rumour: Huge Fashion Brand To Take Over AlphaTauri Title Sponsorship Rights - eviltoast

It has been reported that Hugo Boss will be taking over the title sponsorship rights of the AlphaTauri team.

    • o_oli@lemmy.world
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      1 year ago

      I mean, does it have to be? If they take over the sponsorship then it’s not like it’s co-branded. There would just be the Hugo Boss F1 team. Casual viewers wouldn’t even know the connection to RB.