New study finds bots and fraud farms responsible for 73% of web traffic - eviltoast
The report found that bot attacks increased by 167 percent in the first half of the year, with a staggering 291 percent increase in intelligent bots.

New study finds bots and fraud farms responsible for 73% of web traffic::undefined

    • Ethalia@feddit.chEnglish
      9·
      11 months ago

      As long as real users exist on the internet, marketing will follow. If centralized social media will be even more of a shithole than already is, then they will slowly target the decentralized. You won’t escape marketing.

      • CaptainSpaceman@lemmy.worldEnglish
        11·
        11 months ago

        But if 73% of traffic is fake, and they monitor traffic to determine sentiment and marketing strategies, then who are they actually marketing TO?

        • Cosmic Cleric@lemmy.worldEnglish
          51·
          11 months ago

          Those left over who are still human.

          But you do bring up a great point, what happens when the Internet is nothing but bots/shills?

      • JeffKerman1999@sopuli.xyzEnglish
        3·
        11 months ago

        Man they caught Google evil actors using Google’s infra that pumped up view numbers for video impressions and milking advertisers.

        They got swindled millions by the 3ve “scandal”.

        There’s botfarms clicking ads and following brands.

        There’s warehouses full of smartphones that fake download and fake use apps and fake watch video ads…

        At this point it’s a money laundering scheme. I refuse to believe that those people responsible are that stupid.