From November 28 to December 8, Apple is partnering with The Global Fund to help combat HIV/AIDS. During this limited-time initiative, Apple will donate $1 to The Global Fund for every purchase made using Apple Pay on Apple.com, through the Apple Store app, or at any Apple Store.
Maybe we don’t want companies burying the lede and using their charitable donations as a sales tactic? I don’t believe for a second that they aren’t counting on people not knowing that there’s a cap and then just making bank on top of what is effectively a lie after probably just a few hours.
It’s an advertising stunt, with the budget of a relatively small ad campaign given their market cap. A $1M donation is good but we don’t have to just eat the scummy way they’re going about pretending to obtain the money. We are allowed to expect less marketing scumminess and better humanity.
Why not, just smile and move on. Why would it do anything negative to you to see it?
Maybe we don’t want companies burying the lede and using their charitable donations as a sales tactic? I don’t believe for a second that they aren’t counting on people not knowing that there’s a cap and then just making bank on top of what is effectively a lie after probably just a few hours.
It’s an advertising stunt, with the budget of a relatively small ad campaign given their market cap. A $1M donation is good but we don’t have to just eat the scummy way they’re going about pretending to obtain the money. We are allowed to expect less marketing scumminess and better humanity.