My theory is
People buy it because it “beginner friendly” like it always IPhone 7,8,9,12 or 12s,13s etc than Android confusing line up of names and products like the Fold samasung
And the interface also good for beginner “to the point its childly easy to navigate and feel”
Android is cool nowadays but it’s a matter of personal preference depending on what you wanna do. I’ve used both since my first smartphone in 2009. My last android was a Samsung galaxy note 9. A good smartphone although too big for me. But really good. One UI was fine and you could do anything on the phone. Then why do I finally stay on the iPhone? Simple: even if I had the opportunity to do things that I can’t do on iPhone, I barely did it: emulators, split screen multitasking… I thought I would but I finally almost never used it. All the personalization shit I’ve never cared. However ecosystem, Apple is much better. There is no watch better than the Apple Watch, no tablet better than an iPad. All that perfectly synced. I’ve never had an android updated that frequently and timely. All apps are much more polished on iOS (which is normal, developers have a few devices to work on and can optimize them). Now I know I could survive with Samsung, you give me a s23 + a Samsung tab + Samsung galaxy watch and galaxy buds and I can definitely survive. But there is a superior version from Apple so…
PS: it’s better in every aspect for you. Depending on what you expect from a phone, it’s not. If you want frequent and quick updates + polished apps + ecosystem, iOS kills android 🤷🏻♂️