Why is it apparently cool and fine for insurance companies to spend countless billions, trillions of our money constantly buying ad time? - eviltoast

On every single professional sports game I’ve ever seen, every single show, every single channel. Isn’t this our fucking money you’re meant to give out should, god forbid, something happen?

Why is it even legal to do this? Blowing this money on CONSTANT, DUMB fucking little fucking cutesy fucking skits, not even trying to fucking pitch anything anymore, just burning money on TV and laughing at us while the fucking lemur does epic bants. it makes me so fucking sick, these people should be chained in the dungeons for the rest of their lives.

It’s illegal to not have car insurance so why the fuck do they think we need to see this constant fucking microwaved vomit fucking garbage every fucking second every fucking show every fucking channel??

thank you

  • yesman@lemmy.world
    link
    fedilink
    arrow-up
    13
    ·
    edit-2
    1 year ago

    There are two reasons

    1. The market is saturated. Everybody pretty much already has insurance and they only shop for it when they have a reason to. So you want them to have your company’s name on their mind when the time comes. The biggest source of new customers are people who switch from someone else.

    2. GEICO was having name recognition problems when it transitioned from covering government employees exclusively.(Government Employees Insurance Company) This is where the lizard mascot came from. It was a huge success and other insurance companies followed suit. What we have now is a sort of arms race where all the major companies spend ridiculous amounts on advertising, but nobody wants to scale back for fear of being buried by their competitors ads.