For the DOJ—which has made the Google-Apple deal the center of its case alleging that Google maintains an illegal monopoly over search—this detail confirms how valuable default placements on iPhones are to the search leader.
Previously, sources told The New York Times that Google paid Apple approximately $18 billion in 2021 for the deal, but the exact amount of revenue sharing remained unknown until Monday.
The DOJ’s trial also recently revealed that Google paid $26 billion in total for default contracts, which are ostensibly responsible for driving up its search advertising revenue that is right now rapidly climbing.
In total, across all those default deals, Digital Content Next CEO Jason Kint estimated in a post on X that it’s possible that Google derives “at least $90 billion of its current annual revenue.”
"We’re continuing to focus on making AI more helpful for everyone; there’s exciting progress and lots more to come,” Pichai said in a statement reported by Search Engine Land.
Judge Amit Mehta, presiding over the antitrust trial, has said that the Google-Apple default deal is the “heart” of the DOJ’s case against Google.
The original article contains 716 words, the summary contains 184 words. Saved 74%. I’m a bot and I’m open source!
This summary literally strips out the most important part 😂
Google’s default search deal with Apple is worth so much to the search giant that Google pays 36 percent of its search advertising revenue from Safari to keep its search engine set as the default in Apple’s browser, Bloomberg reported.
“Google pays 36 percent of its search advertising revenue from Safari to keep its search engine set as the default in Apple’s browser”
The former implies some sort of fixed cost arrangement.
The latter implies a revenue share based on traffic and volume of advertising. It could even include all search revenue for ads displayed in Safari via Google owned ad networks - even if the ad placement did not originate from a google search.
This is the best summary I could come up with:
For the DOJ—which has made the Google-Apple deal the center of its case alleging that Google maintains an illegal monopoly over search—this detail confirms how valuable default placements on iPhones are to the search leader.
Previously, sources told The New York Times that Google paid Apple approximately $18 billion in 2021 for the deal, but the exact amount of revenue sharing remained unknown until Monday.
The DOJ’s trial also recently revealed that Google paid $26 billion in total for default contracts, which are ostensibly responsible for driving up its search advertising revenue that is right now rapidly climbing.
In total, across all those default deals, Digital Content Next CEO Jason Kint estimated in a post on X that it’s possible that Google derives “at least $90 billion of its current annual revenue.”
"We’re continuing to focus on making AI more helpful for everyone; there’s exciting progress and lots more to come,” Pichai said in a statement reported by Search Engine Land.
Judge Amit Mehta, presiding over the antitrust trial, has said that the Google-Apple default deal is the “heart” of the DOJ’s case against Google.
The original article contains 716 words, the summary contains 184 words. Saved 74%. I’m a bot and I’m open source!
This summary literally strips out the most important part 😂
Google’s default search deal with Apple is worth so much to the search giant that Google pays 36 percent of its search advertising revenue from Safari to keep its search engine set as the default in Apple’s browser, Bloomberg reported.
deleted
“36% cut of safari deal”
is very different to
“Google pays 36 percent of its search advertising revenue from Safari to keep its search engine set as the default in Apple’s browser”
The former implies some sort of fixed cost arrangement.
The latter implies a revenue share based on traffic and volume of advertising. It could even include all search revenue for ads displayed in Safari via Google owned ad networks - even if the ad placement did not originate from a google search.