Is it shallow, or petty, to decide based on name alone? Yeah, pretty much, but there’s probably something, a product or service or site, that the name has made you gloss right over it or jump to it ASAP.
What are some examples that spring to mind for you?
They’re all random names consisting of 7 capital letters too DINGBAO, VXSUFEN, WEGTHOS, etc.
At least “dingbao” can be pronounced. Some of the others sound like names for elder gods in bad Lovecraftian fanfic.