US smartphone shipments declined 24% YoY in Q2 2023, according to Counterpoint Research’s Market Monitor data. This was the third consecutive quarter of YoY declines. Android brands like Samsung, Motorola and TCL-Alcatel saw the steepest declines in shipments, while Apple’s shipments were more resilient. As a result, Apple’s share of shipments increased YoY.
Yeah, Apple might charge out the ass for mediocre hardware, but their UI/UX game is in another league compared to android.
But, that’s the benefit of only having to support an extremely limited hardware configuration.