The level of damage this collapse has done to confidence in the recycling system is enormous.

Yeah, I was pretty amazed at the wide range of people who all had faith in Redcycle - including people who were otherwise hardcore no single use plastic types who bought as much as they could at bulk grocery stores. It feels like a once in a generation opportunity has been lost.

But at the same time idk that recycling the soft plastics was the best approach, it’s like it gave everyone leeway to consume more than they would’ve otherwise. It should always start with reducing