In recent news, Google has put forth a proposal known as the "Web Environment Integrity Explainer", authored by four of its engineers. On the surface, it
It’s my right to have my personal computer display what I want it to display. It’s my right set my device to reject internet traffic I don’t want to receive. It’s my right to instruct my machine to download the data I want, and refuse to download the data I don’t want. If you make something publicly available online, then the public can consume that or refuse that, in part or in whole, as and when they wish. If a company or a browser wants to try and interfere with that, then they’ve chosen their fate.
It’s my right to have my personal computer display what I want it to display. It’s my right set my device to reject internet traffic I don’t want to receive. It’s my right to instruct my machine to download the data I want, and refuse to download the data I don’t want. If you make something publicly available online, then the public can consume that or refuse that, in part or in whole, as and when they wish. If a company or a browser wants to try and interfere with that, then they’ve chosen their fate.