Aussie households are spending less on streaming services, annual report reveals - eviltoast
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    1 year ago

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    Australian households are cutting back on subscription services and turning to free or cheaper ad-based content for entertainment, a new report has revealed.

    The Deloitte Media and Entertainment Consumer Insights annual report, released on Monday, shows how Australians are spending less across all generations as they feel the cost-of-living crunch.

    Major drivers leading to cutting back include the rising cost of living, growing popularity of ad-supported subscriptions, and increase in free content, according to the report.

    Deloitte lead partner for the telecommunications, media and entertainment sector, Peter Corbett, said while this reflects the impact of the rising cost of living, it also shows that in 2023, time is the new currency.

    “With a formidable influx of media options, we’re not just untangling the web of competing subscription video-on-demand services,” he said.

    “Our choices are also oscillating between social platforms, music, gaming, reading, and even in-person interactions.”


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