YouTube's plan backfires, people are installing better ad blockers - eviltoast
  • Nobody@lemmy.world
    link
    fedilink
    English
    arrow-up
    199
    arrow-down
    4
    ·
    11 months ago

    These tech companies have underestimated their utility. They are mostly providing mindless time wasters. If you try to charge money or create inconvenience, people will look for something else to do.

    Their attention is your lifeblood, and you’re actively giving them reasons to look elsewhere. The VC grow-at-all-costs business model is fundamentally flawed. It doesn’t scale when profitability becomes a priority.

    • Supervisor194@lemmy.world
      link
      fedilink
      English
      arrow-up
      38
      arrow-down
      5
      ·
      edit-2
      11 months ago

      Their attention is your lifeblood, and you’re actively giving them reasons to look elsewhere.

      👍

      My attention is all the currency YouTube will ever get from me - and it should be enough. If I post videos to YouTube (for nothing in return) and I talk to people about videos I saw on YouTube or link them to videos - then I am a net gain for Google and they should treat me as such. If anything, they should be working (nicely) to try to get me to want to pay (or view ads) and just be thankful I’m there if I don’t pay (or view ads). Instead they’ve chosen to work at ensuring everyone is so goddamn pissed off at their bullshit that they’d rather make it their full-time job to never give them another dime. Good job, Google! Smart!

      Edit: Oh look, half a dozen lectures about how Google has to make money somehow. Hi there YouTube shills, I thought I would see you here.

      • Obinice@lemmy.world
        link
        fedilink
        English
        arrow-up
        28
        arrow-down
        13
        ·
        11 months ago

        Look I hate YouTube ads too, and ads in general, but let’s say every user of a service is like you. Attention is all the currency they’ll ever get from you, that’s totally cool, absolutely. I’m totally that way too. But they’ve got to make money somehow, so if you’re not the paying customer, someone else has to be.

        I’m not saying it has to be ad sales either, but if we want a world in which we can use services for free without ads, we need to come up with an alternative way for them to make money. It has to come from somewhere, and by the bucketload.

        If every user thinks like you, then it doesn’t matter how many people you talk to or share links with, you’re not a net gain on their service, you bring nothing to it.

        Why should they, or anybody, be thankful that you honour them with your presence, if you contribute nothing of value? What makes you so entitled to use somebody’s product for free with no strings attached?

        Ads suck, I’m eager for us to move past them once we figure out an alternative that keeps products in business and us receiving things for free. But we can’t deny the reality we live in right now either. Even huge companies like Google (who yes, do suck) have to make money to survive.

        • KillerTofu@lemmy.world
          link
          fedilink
          English
          arrow-up
          6
          arrow-down
          1
          ·
          11 months ago

          YouTube creates no content and it’s reliant on people volunteering their time and talent to them. Fuck the idea that we need to pay google to access content they only host and don’t pay fairly for.

        • NightOwl@lemmy.one
          link
          fedilink
          English
          arrow-up
          4
          arrow-down
          1
          ·
          11 months ago

          Look I hate YouTube ads too, and ads in general, but let’s say every user of a service is like you.

          I understand the message about needing to fund services to exist, but that stance I feel doesn’t always really work too well. Since if other users were like them then it’d also mean there might be a lot of stuff that doesn’t exist anymore which could be a pro like microtransactions ceasing to exist and move to subscription model failing.

          And for YouTube might be completely different where depending on their taste maybe click baits turned people away if the person hated them, so those don’t exist. And long winded videos attempting to take advantage of the algorithm failed if they were someone who didn’t like videos that wasted their time, and everyone is like them.

          Reddit might still support third party apps if everyone was like them, and lemmy bigger. That’s why if everyone was like them argument is just a weird one, since it turns minority actions into a majority and changes way too many things to focus on one singular thing.

        • crusa187@lemmy.ml
          link
          fedilink
          English
          arrow-up
          4
          arrow-down
          5
          ·
          11 months ago

          To answer your questions - users such as this bring something more valuable than ad money. They bring data. Google harvests data and metrics on users in a million ways, packages this up, and sells it for considerably more than they make on ads. In free services such as this, YOU are the product.

          Ads suck, nobody wants to watch them, and they simply represent google maximizing shareholder value at every opportunity, as they are legally bound to do under American capitalism. YouTube ads are not a critical revenue stream that will make or break them.

          • cole@lemdro.id
            link
            fedilink
            English
            arrow-up
            11
            ·
            11 months ago

            Copy-pasting this from a comment I made a few days ago. I’m so tired of this misconception. Google’s business model literally disincentivizes selling personal data. The business model is built on selling targeted advertisements. Google wants to keep this data to itself because it gives them a competitive advantage in the ad space.

            Selling your data would give competitors power in the marketplace. So yes, Google collects data and uses it, but no, Google does not sell your data. It sells targeting BASED on your data.

            Very different, regardless of if it is any better.

            • assa123@lemmy.world
              link
              fedilink
              English
              arrow-up
              5
              arrow-down
              3
              ·
              11 months ago

              Not all interested buyers are in the ad business, and governments can make payments in a way that is difficult to audit from a third party perspective, definitely not in any currency or a change in the balance sheet. I wish things where different but seems to me that paying won’t protect me from them harvesting every bit they can.

      • Salvo@aussie.zone
        link
        fedilink
        English
        arrow-up
        13
        arrow-down
        1
        ·
        11 months ago

        I will quite happily pay a reasonable price for the privilege of avoiding ads.

        I understand why people block ads, even though they are a a free tier, even if I don’t agree with it.

        The fact that the cost of YouTube Premium almost doubled overnight is making me rethink my ethics, when my current subscription is up for renewal, I will be reassessing whether to cease watching YouTube, watch YouTube with ads or determine another way of supporting content creators.

    • Baby Shoggoth [she/her]@lemmy.blahaj.zone
      link
      fedilink
      English
      arrow-up
      4
      arrow-down
      3
      ·
      11 months ago

      Youtube produces almost none of their own content, instead they rely on other humans to create that content.

      Use your ad blocker if you want, but stop treating youtubers as google employees (they’re not, they often have a much more frustrating relationship than you do) and start supporting them through other means.

      To you, those people are just helping you waste your time. if that’s your real argument here, stop wasting your fucking time and do something else more worth your precious time, or start supporting content producers directly through non-youtube methods. Or just stop fucking watching.

      Those people aren’t on youtube because they’re buying into corporate google dick-wrangling, they want to produce videos and have them get watched, and youtube is a place that hosts their videos for free AND gives them ad revenue share for hosting youtube ads.

      You aren’t some hero for adblocking youtube but still watching it. google won’t notice your small dip in their revenue, but the youtuber who made it will.

      Wanna support the people who entertain you (or, i guess, “waste your time”, if that’s what you consider entertainment to be — if all you want is to waste your time, don’t ads do the same thing for you?). Pay them directly for their content. Want to take a fake stand that supports nobody but yourself and your own inconveniences, install an ad blocker and boast on the internet about how you’re totally fucking over google and the people who create youtube content by doing so. But don’t treat yourself like some hero for doing so.

      • wahming@monyet.cc
        link
        fedilink
        English
        arrow-up
        3
        ·
        11 months ago

        The modern Internet community has an interestingly illogical take on free services. Either use them or pay for an alternative. But the average user has grown up on free services and will happily insist on having their cake and eating it too

        • Baby Shoggoth [she/her]@lemmy.blahaj.zone
          link
          fedilink
          English
          arrow-up
          1
          arrow-down
          1
          ·
          11 months ago

          I was never defending google or youtube.

          I was defending the people who produce content on youtube, and who do not enjoy the benefits of google’s wealth and market position, and are just trying to create their content.

          adblock youtube if you want, but unless you’re also supporting the creators of your content outside of google, i have never paid google a dime either. don’t pretend this is about a big corporation. you just think you deserve to be entertained for free, regardless of who put in the effort to create it.

          If you’re REALLY anti-google/youtube, STOP USING THEM. If you watch them with adblock, google can still spin your usage statistics into something that will appeal to investors, but youtube creators will be wondering why their numbers dwindle, because they don’t have investors to (lie to / spin numbers at). You’re still helping youtube, even with an adblocker.

          On the other hand, if you support content creators outside of youtube? you are supporting them directly, without youtube’s involvement and without google even getting a cut. I do this for several youtubers, and support even more through merch and etc.

          But sure keep telling me i’m defending the landlords because i’m getting mad at you for mistreating the staff and pretending you’re sticking it to the landlords.

      • NightOwl@lemmy.one
        link
        fedilink
        English
        arrow-up
        0
        arrow-down
        1
        ·
        11 months ago

        Thank you me for using Adblock. You are welcome me. Couldn’t have done it without me. I am my hero. Thanks me.