Can a company can itself Twitter now? - eviltoast

Since Twitter isn’t Twitter anymore can there be another Twitter?

  • Resol van Lemmy@lemmy.world
    link
    fedilink
    arrow-up
    17
    arrow-down
    1
    ·
    1 year ago

    I don’t know. X probably still has rights to the Twitter name. Unless they give that up, no one can can themselves Twitter. In fact, why would you can yourself that in an age where that term is associated with nonsensical arguments? It’s a form of bias. You might as well try canning yourself Subwoofer instead.

    • wlsnt@reddthat.com
      link
      fedilink
      arrow-up
      6
      ·
      1 year ago

      why would you

      Because it’s one of the most recognized names in the world, you’d get a boot of millions of views instantly just because

    • Nollij@sopuli.xyz
      link
      fedilink
      English
      arrow-up
      6
      arrow-down
      1
      ·
      1 year ago

      Disclaimer: IANAL, and this is not legal advice.

      Trademark infringement is a civil matter. If you called your company Twitter, it would be up to the current holder(s) to issue a C&D, lawsuit, etc. If they do not protect their trademark as such, they can lose it. Which would be a very interesting scenario- Musk is very adamant on pushing his favorite letter. This would require them to state in legal filings that they still want and use the name Twitter. Undoubtedly this would hurt Musk’s ego, and it’s possible that he would force the matter to be dropped.

      Also, trademarked names are not absolute. You can use them in contexts where consumers are unlikely to confuse the two. Apple Computer famously had to distance themselves from Apple Records. There’s a Dell aluminum siding company near me. There’s a Hershey ice cream brand that’s unrelated to the famous chocolate company. While it’s harder to make the claim when the word is unique nonsense, you could probably get away with a name like Twitter Landscaping.

      • scumola@sh.itjust.works
        link
        fedilink
        arrow-up
        1
        ·
        1 year ago

        The new Twitter company could issue a C&D to the old Twitter because they’re not actively using the trademark. I don’t see why a new company couldn’t call themselves twitter if they’re willing to go through the court system to take it away.