Valve doesn't sell ad space on Steam so it can make room for surprise hits: 'We don't think Steam should be pay-to-win' - eviltoast
"We're surprised all the time" by which games take off, says Steam's Erik Peterson.
  • Sparking@lemm.eeEnglish
    12·
    11 months ago

    There was just an article about this. Its not paid - its curated. There is supposedly a soft revenue requirement for the studio/publisher to be considered.

    Valve really has it made. They say, you can “buy” these spots by selling a lot of games, which they take 30% of. Idk why you would mess that up.