Valve doesn't sell ad space on Steam so it can make room for surprise hits: 'We don't think Steam should be pay-to-win' - eviltoast
"We're surprised all the time" by which games take off, says Steam's Erik Peterson.
  • snooggums@kbin.social
    15·
    11 months ago

    They could be promoting it with the expectation that sales will benefit them through their share. A banner for Diablo 4 benefits Valve directly just by making people aware they can buy it through steam.