Apologies, I used the overly vague term “AI”. Any company creating an LLM that has web search + scraping capabilities will be at the mercy of the search results.
That said, LLMs are actually quite skilled at ignoring noise (repetitive data), so gaming SEO may lose popularity. Hell, the practice will DEFINITELY lose appeal once LLMs are just browsing for relevant content and summarizing without any citations (links to the sites). And even of they do cite, no one will click them.
Convenience > Fact
tldr; This additional layer of obfuscation between search and result will reshape the fabric of the internet with time
Apologies, I used the overly vague term “AI”. Any company creating an LLM that has web search + scraping capabilities will be at the mercy of the search results.
That said, LLMs are actually quite skilled at ignoring noise (repetitive data), so gaming SEO may lose popularity. Hell, the practice will DEFINITELY lose appeal once LLMs are just browsing for relevant content and summarizing without any citations (links to the sites). And even of they do cite, no one will click them.
Convenience > Fact
tldr; This additional layer of obfuscation between search and result will reshape the fabric of the internet with time