When targeted advertising was banned in the Netherlands, NPO (Netherlands Public Omroep) had their various sites switch to advertising based on the contents of the page than the preferences of the user.
It turned out to be more effective to target the content than the user.
When targeted advertising was banned in the Netherlands, NPO (Netherlands Public Omroep) had their various sites switch to advertising based on the contents of the page than the preferences of the user.
It turned out to be more effective to target the content than the user.