How Google Alters Search Queries to Get at Your Wallet - WIRED

www.wired.com

How Google Alters Search Queries to Get at Your Wallet - WIRED

www.wired.com

ijeff@lemdro.idM to

Google@lemdro.idEnglish · 1 year ago

A Note From WIRED Leadership

www.wired.com

Google may be altering billions of search queries daily to generate results that increase purchases.
Testimony in an antitrust case revealed an internal Google slide about changes to its search algorithm, involving “semantic matching” to generate more commercial results.
Google covertly changes user queries, substituting them with ones that generate more revenue for the company and display shopping-oriented results.
This manipulation benefits Google’s profits but harms search quality and raises advertiser costs.
Despite legal challenges, Google’s market dominance allows it to continue these practices, impacting users’ ability to access unbiased information.

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