Every car is different and may require specific air pressure for your tires.
This can be found on the frame of your driver’s door. This plaque will also tell you the recommended tires you should keep on your car per the manufacturer.
This usually applies to your everyday driver that probably doesn’t have custom tires or rims that would null the recommended pressure for the car.
Edit: WHY you should know! (I forgot to add thank u @_MoveSwiftly!) So keeping your tires inflated is important because a) it keeps you safe. Properly inflated tires will have better stopping power B) wear and tear on a tire is lessened and wear and tear on other aspects of your vehicle that require good balance like shocks and brakes. c) in most cases having your tires inflated to the proper psi/bar will help you hit the MPGs, horsepower and acceleration advertised for your car.
It isn’t always on the drivers side. It can be on the passenger side, sometimes front, sometimes rear… sometimes they put it in the glovebox - depends on the car manufacturer.
Source: used to work in tire shop.
So many people incorrectly think they should go by the number on the tire, not knowing that that number is the max that tire can hold, not the recommended pressure. Putting the max amount in prevents the tread from contacting the road flat, which will cause the middle of the tread to wear quicker than the rest. Same for too little pressure, but in this case the edges wear quicker than the middle. Using the recommended pressure for your vehicle ensures the tread is contacting the road evenly all the way across the width of the tread, and gets you the best gas mileage and treat wear.