If your core offering can be recreated by a bunch of hobbyists in the their spare time, and your value is 100% the content your users create and moderate then perhaps you’re not the great product company you thought you were and you should leave product creation to others.

But hey, perhaps it’s a good idea to take the reasons for using your site away and see what happens.

After all, your friends take their private planes everywhere while you’re forced to fly first class occasionally - and you want that money.