bullshit jobs are a compelling concept, but not one i really find convincing. we can say paper pushing isn’t a real job or whatever, but large organizations do require staff to manage the complexity of their infrastructure. if those papers don’t get pushed, nobody gets paid and nobody doing the non-bullshit jobs know where to go or what to do. not to say that advertising isn’t on its own of dubious social value, but profit-seeking corporations wouldn’t invest in paying those folks if they didn’t make them money or otherwise facilitate the making of money.