Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming advertising-based business models are not going to work on Steam.
It can be both. Steam wants their cut, but they also don’t want consumers seeing a free game on Steam, downloading it, and then complaining to Steam because it’s not actually free, it’s just riddled with ads.
It can be both. Steam wants their cut, but they also don’t want consumers seeing a free game on Steam, downloading it, and then complaining to Steam because it’s not actually free, it’s just riddled with ads.