Honda has just unveiled their Motocompacto, an electric scooter that, incredibly, folds into a rectangle just 3.7" wide, 21.1" tall and 29.2" long. In its briefcase form, it takes up little space and can be fully charged from a regular wall outlet in 3.5 hours.
For historical precedent, Honda originally devised the Super Cub – literally the most sold vehicle in history, bar none – with design elements in mind specifically to make it useful for Japanese noodle shops to use as a delivery vehicle. If they think hipster startups will buy this and slap their logo on the side and tootle around downtown, well, so what?
For businesses, the form factor of the scooter makes it perfect for branding
its just a billboard on wheels
Ain’t nothing wrong with that.
For historical precedent, Honda originally devised the Super Cub – literally the most sold vehicle in history, bar none – with design elements in mind specifically to make it useful for Japanese noodle shops to use as a delivery vehicle. If they think hipster startups will buy this and slap their logo on the side and tootle around downtown, well, so what?