It should be a no-brainer for them: reduced overheads, reduced office costs, etc. I guess I’m surprised that the control is worth more to them than the profit.

And yet it is. Google didn’t build a £1 billion campus in London because they couldn’t do it in Bristol. They built it because it’s where the power lies in this country. Sadly.

Apple doesn’t dodge tax in deepest darkest Ballina town in County Mayo Ireland, it dodges tax in Dublin because that’s where the power is.

Of course it’s worth it for them. 😥