A breast cancer surgeon had to “scrub out mid-surgery” to call a UnitedHealthcare representative because the insurance giant questioned whether the procedure she was in the middle of performing was really necessary.
Dr. Elisabeth Potter posted her story to Instagram this week, and the post has gotten more than 221,000 likes.
Still wearing her scrub cap, Dr. Potter began her video saying, “It’s 2025, and navigating insurance has somehow just gotten worse.”
Yeah, it does make sense that if Enshittification is being used as the name of a process, it’s interpreted as a state transition - hence from non-shit to shit - rather than an increase of something.
Ultimatelly this is such a new word that, IMHO, we don’t really know how people will end up be using it in general.