As Reddit protests turn to porn-bombing, advertisers face increasing brand safety concerns - eviltoast

Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.

  • Sarsaparilla@kbin.social
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    1 year ago

    The author appears to have a poor understanding of the full scope of what the protests are about, let alone the variety of creative actions being taken. This seems to be a marketing media publication, so that’s their focus. I guess what’s most important is that advertisers and others in the industry are noticing that Reddit has lost control of it’s user-base and has become a risky investment. That’s a pretty good result for the protests. The finer details don’t matter so much.