What is a well known 'public secret' in the industry you work in that the majority of outsiders are unaware of? - eviltoast
  • BilboBallbins@lemm.ee
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    1 year ago

    I’m managing a Google ad campaign for a non profit with a budget of a few hundred dollars a month. I came up with some keywords but have been using their automated stuff too. If you could suggest one thing I can do to improve what would it be?

    • WndyLady@lemm.ee
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      1 year ago

      Has the nonprofit applied for the Google Ad grant? Worth looking into it, if not.

      • drekly@lemmy.world
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        1 year ago

        Definitely this, but it does limit your targeting options. But it’s not so bad if your sole goal is brand awareness, as it’s all paid for you.