Indeed, what Tesla’s REALLY selling isn’t an electric car, it’s the idea that Elon Musk is this ubermensch, the real life Tony Stark… he’s the mascot so to speak.
This is the problem with having your mascot be a real person in the social media era.
Tony The Tiger can’t go on a drunken twitter rampage about how we need to make America GRRRRReat again.
Colonel Sanders can’t ruin KFC’s image because he’s fucking dead.
Indeed, what Tesla’s REALLY selling isn’t an electric car, it’s the idea that Elon Musk is this ubermensch, the real life Tony Stark… he’s the mascot so to speak.
This is the problem with having your mascot be a real person in the social media era.
Tony The Tiger can’t go on a drunken twitter rampage about how we need to make America GRRRRReat again. Colonel Sanders can’t ruin KFC’s image because he’s fucking dead.